Tourism planning, development and operation should be part of conservation or sustainable development strategies for a region. Local people should be encouraged and expected to undertake leadership roles in planning and development with the assistance of government, business, financial and other interests. It should be cross-sectoral and integrated, involving different government agencies, private corporations, citizens groups and individuals thus providing the widest possible benefits.
Agencies, corporations, groups and individuals should follow ethical and other principles which respect the culture and environment of the host area, the economy and traditional way of life, the community and traditional behaviour, leadership and political patterns.
Tourism should be undertaken with equity in mind to distribute fairly benefits and costs among tourism promoters and host peoples and areas.
Integrated environmental, social and economic planning analyses should be undertaken prior to the commencement of any major projects, with careful consideration given to different types of tourism development and the ways in which they might link with existing uses, ways of life and environmental considerations. Throughout all stages of tourism development and operation, a careful assessment, monitoring and mediation programme should be conducted in order to allow local people and others to take advantage of opportunities or to respond to changes.