strategy

Promoting accessible adventure tourism

Implementation:
The Adventure and Romance Agency, a project of The Institute for Social Inventions (UK), pairs people off for risky holidays on the basis of research which indicates that romance happens most readily in adventurous settings.
Broader:
Promoting
Facilitated by:
Tourism planning
Values:
Adventure
Subjects:
Tourism
Promotion
Exploration
Type Classification:
G: Very Specific strategies