Bad financial management in terms of sustainability by society is one of the main structural causes of long-term deterioration of environmental quality, natural resources, welfare and well-being. The general response to the recommendations and commitments of UNCED regarding financing falls significantly short of expectations and requirements. Moreover, at the international level, prospects for achieving adequate, predictable, new and additional financial flows to developing countries for sustainable development are fraught with many challenges. Therefore, the goal of mobilizing financial resources for sustainable development makes it necessary to act on all possible fronts, including innovative approaches.
Financial decisions and financial management by individuals and companies are to a significant extend influenced by two key players: governments, which dictate rules, apply economic and fiscal instruments and execute monetary policies; and financial institutions, which provide capital, insurance and other financial products.