strategy
Promoting functionality
Context:
The principle of functionality reflects the preeminence given in natural systems to its general function over any distinct service or product which is developed to fulfill a function. Frederic Vester provides the example of mitochondria, whose function in human cells is to regulate energy conversion. To fulfill this function, mitochondria sometimes process carbohydrates into carbon dioxide; in other instances they produce amino acids in order to accomplish the same function.In our commodity-oriented economies, functional units in municipalities often become over-invested in a specific product, and lose sight of effective, alternative ways to fulfill their function. For example, energy utilities often become over-invested in the production of electricity as a way to provide for energy needs, and often resist more efficient ways to fulfill their function, such as the provision of conservation services which reduce demand.
Implementation:
The municipal utility of Saarbrucken, Germany joined in a partnership with local housing agencies, municipal property departments, and local banking institutions to become a diversified energy services firm, providing energy consulting services to households and businesses, retrofitting buildings, and financial residential and business investment in energy efficiency equipment. Broader:
Promoting Narrower:
Building for functionality Subjects:
Communication → PromotionType Classification:
E: Emanations of other strategies