2. In 1997, The New England Journal of Medicine, cancer researchers summed the situation up like this: The medical approach to cancer is a qualified failure and we call for a shift in worldwide cancer research from treatment to prevention. Many billions of dollars have been poured into finding improved cancer treatments, but all that effort has lead virtually nowhere. We've given it our very best scientific talent, and it just hasn't worked. It's time to recognize it hasn't worked, and get serious about prevention.