Promoting public relations

Developing effective public relations
Encouraging public relations

Winning the confidence or influence over the general public with positive images of a company or organization.


Public relations first was used as a conscious strategy in the nineteenth century. Techniques were devised to increase sales. Since World War II techniques have increased to include mass media. This strategy is now a structural part of most corporations and election campaigns.


Winning confidence requires a series of techniques designed to convince the public that your activities, products and/or yourself (as in political campaigns) are for the public good. It generally requires a total programme rather than just a public campaign.


Winning confidence gives one a way to let the public know about the qualities of your service. It is an aggressive way to increase your public image.

Counter Claim:

Public relations can become a selling technique without any reference to actual quality of service.

Type Classification:
F: Exceptional strategies
Related UN Sustainable Development Goals:
GOAL 1: No PovertyGOAL 2: Zero HungerGOAL 3: Good Health and Well-beingGOAL 4: Quality EducationGOAL 5: Gender EqualityGOAL 6: Clean Water and SanitationGOAL 7: Affordable and Clean EnergyGOAL 8: Decent Work and Economic GrowthGOAL 9: Industry, Innovation and InfrastructureGOAL 10: Reduced InequalityGOAL 11: Sustainable Cities and CommunitiesGOAL 12: Responsible Consumption and ProductionGOAL 13: Climate ActionGOAL 14: Life Below WaterGOAL 15: Life on LandGOAL 16: Peace and Justice Strong InstitutionsGOAL 17: Partnerships to achieve the Goal