Developing effective public relations Encouraging public relations
Winning the confidence or influence over the general public with positive images of a company or organization.
Public relations first was used as a conscious strategy in the nineteenth century. Techniques were devised to increase sales. Since World War II techniques have increased to include mass media. This strategy is now a structural part of most corporations and election campaigns.
Winning confidence requires a series of techniques designed to convince the public that your activities, products and/or yourself (as in political campaigns) are for the public good. It generally requires a total programme rather than just a public campaign.
Winning confidence gives one a way to let the public know about the qualities of your service. It is an aggressive way to increase your public image.
1. Public relations can become a selling technique without any reference to actual quality of service.
2. People should know the real facts not just the company's interpretation of those facts.
3. Public relations makes direct accountability for goods received and services performed more remote.
The Encyclopedia of World Problems and Human Potential is a collaboration between UIA and Mankind 2000, started in 1972. It is the result of an ambitious effort to collect and present information on the problems with which humanity is confronted, as well as the challenges such problems pose to concept formation, values and development strategies. Problems included are those identified in international periodicals but especially in the documents of some 60,000 international non-profit organizations, profiled in the Yearbook of International Organizations.
The Encyclopedia includes problems which such groups choose to perceive and act upon, whether or not their existence is denied by others claiming greater expertise. Indeed such claims and counter-claims figure in many of the problem descriptions in order to reflect the often paralyzing dynamics of international debate. In the light of the interdependence demonstrated among world problems in every sector, emphasis is placed on the need for approaches which are sufficiently complex to encompass the factions, conflicts and rival worldviews that undermine collective initiative towards a promising future.
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