Winning the confidence or influence over the general public with positive images of a company or organization.
Public relations first was used as a conscious strategy in the nineteenth century. Techniques were devised to increase sales. Since World War II techniques have increased to include mass media. This strategy is now a structural part of most corporations and election campaigns.
Winning confidence requires a series of techniques designed to convince the public that your activities, products and/or yourself (as in political campaigns) are for the public good. It generally requires a total programme rather than just a public campaign.
Winning confidence gives one a way to let the public know about the qualities of your service. It is an aggressive way to increase your public image.
Public relations can become a selling technique without any reference to actual quality of service.