strategy
Promoting public relations
Synonyms:
Developing effective public relationsEncouraging public relations
Description:
Winning the confidence or influence over the general public with positive images of a company or organization.
Context:
Public relations first was used as a conscious strategy in the nineteenth century. Techniques were devised to increase sales. Since World War II techniques have increased to include mass media. This strategy is now a structural part of most corporations and election campaigns.
Implementation:
Winning confidence requires a series of techniques designed to convince the public that your activities, products and/or yourself (as in political campaigns) are for the public good. It generally requires a total programme rather than just a public campaign.
Claim:
Winning confidence gives one a way to let the public know about the qualities of your service. It is an aggressive way to increase your public image.
Counter Claim:
Public relations can become a selling technique without any reference to actual quality of service.
Broader:
PromotingDevelopingEncouraging Facilitates:
Effecting commercial public relations Values:
Overeffective Organizations:
International Federation of Business and Professional Women International Public Relations Association International Association of Scientific, Technical and Medical Publishers Association of European University Public Relations and Information Officers Pan Pacific Public Relations Federation European Union of Public Relations European Association for Education and Research in Public Relations European Association of Public Relations Officers International Network for Terminology International Association of Bass Hotels and Resorts Subjects:
Communication → PromotionDevelopment → Development
Type Classification:
F: Exceptional strategies Related UN Sustainable Development Goals:
