strategy

Communicating through mass media

Synonyms:
Using mass communications
Publicizing in the mass media
Using mass media publicity
Description:
Transmitting information and entertainment through TV, radio, films, newspapers, magazines, and books; and the resulting popular pool of world knowledge and experience derived from these media.
Claim:
Ideas and images disseminated through the mass media unite people across the world with a body of commonly-held information, opinions, associations and images.
Counter Claim:
1. The mass media claim a degree of objectivity which their economic, national or sectarian bases of support belie. They thus necessarily disguise their perspectives.

2. Mass media increasingly function as a social sector, exercising enormous influence in the way in which events are interpreted.

3. Mass media dilute the quality of art and information.

Subjects:
Communication
Advertising
Media
Type Classification:
D: Detailed strategies