strategy
Communicating through mass media
Synonyms:
Using mass communicationsPublicizing in the mass media
Using mass media publicity
Description:
Transmitting information and entertainment through TV, radio, films, newspapers, magazines, and books; and the resulting popular pool of world knowledge and experience derived from these media.
Claim:
Ideas and images disseminated through the mass media unite people across the world with a body of commonly-held information, opinions, associations and images.
Counter Claim:
The mass media claim a degree of objectivity which their economic, national or sectarian bases of support belie. They thus necessarily disguise their perspectives.
Facilitated by:
Reducing media illiteracyControlling communications mass mediaStrengthening state monopoly of broadcasting facilities Subjects:
Communication → AdvertisingCommunication → Communication
Communication → Media
Type Classification:
D: Detailed strategies Related UN Sustainable Development Goals:
