strategy
Communicating through mass media
Synonyms:
Using mass communicationsPublicizing in the mass media
Using mass media publicity
Description:
Transmitting information and entertainment through TV, radio, films, newspapers, magazines, and books; and the resulting popular pool of world knowledge and experience derived from these media. Claim:
Ideas and images disseminated through the mass media unite people across the world with a body of commonly-held information, opinions, associations and images. Counter Claim:
1. The mass media claim a degree of objectivity which their economic, national or sectarian bases of support belie. They thus necessarily disguise their perspectives.2. Mass media increasingly function as a social sector, exercising enormous influence in the way in which events are interpreted.
3. Mass media dilute the quality of art and information.
Facilitated by:
Controlling communications mass mediaStrengthening state monopoly of broadcasting facilities Subjects:
Communication → Communication Communication → Advertising
Communication → Media
Type Classification:
D: Detailed strategies Related UN Sustainable Development Goals:
