Communicating through mass media

Using mass communications
Publicizing in the mass media
Using mass media publicity

Transmitting information and entertainment through TV, radio, films, newspapers, magazines, and books; and the resulting popular pool of world knowledge and experience derived from these media.


Ideas and images disseminated through the mass media unite people across the world with a body of commonly-held information, opinions, associations and images.

Counter Claim:

The mass media claim a degree of objectivity which their economic, national or sectarian bases of support belie. They thus necessarily disguise their perspectives.

Type Classification:
D: Detailed strategies
Related UN Sustainable Development Goals:
GOAL 4: Quality Education