Fair trade guarantees a fair price and sometimes a specific development premium, and provides a range of development support to producers. Terms of trade are negotiated openly and transparently.
The principal measure of trade policies is whether they promote general economic development and the improvement of the lives of a country's people. Internationally, trade agreements must be measured by their promotion of equality, mutual cooperation and benefit.
2. According to OECD research reported in 2005, a mere one percent increase in fair trade with the developing world would lift 128 million out of poverty at a stroke. That would create 128 million more consumers.