Using creativity

Manifesting new methods, ideas, processes or technology in constructive human activity. Innovation is distinguished from creativity per se in that whereas creativity involves new ideas, insights and formulations, innovation involves the application of these new concepts.


Innovations have been described as methodical creations of the human spirit, namely all novelties that once created can be usefully and repeatedly applied. (This therefore excludes artistic creations, since a symphony can be repeated but not applied. On the other hand, novelties in orchestration can be applied and therefore constitute innovations). In a more restricted sense, it is the process that turns an invention through development, pilot manufacture, sales propaganda, etc. into a marketable product. The most successful innovations are not necessarily the consequence of feats of creativity but derive rather from the development of improved substitutes for products and services already in existence. As such they are vitally important to the economic system.


Innovation as a human activity has been practised since the earliest beginnings of human social organization and technology as a means of improving productivity, efficiency and human well-being. It has been a particularly evident theme during the period of global industrialization, primarily due to the enormous scope and complexity of modern technology. However, it is only in recent years that public and private sector management have begun to focus attention on the methods of encouraging and promoting innovation as a strategy of development and growth.

Today efforts to encourage innovation are found in research laboratories, factory assembly lines, quality circles, offices, government bureaucracies, service agencies, development programmes, social organizations, professional disciplines, classrooms, and health care institutions. Ways are required to support and reward innovative efforts and to spread successful innovations to other groups and wider applications. Innovation today is often linked to the strategy of participation, enabling organizations and societies to utilize more effectively all of the creative resources at their disposal. Interestingly enough, recent studies on innovations in industry suggest that most new applications and industrial products today are conceived not in research laboratories but by end-users who are faced with trying to invent new solutions to real needs.


Encouraging innovation is useful whenever the external environment is changing faster than an organization's capacity to respond to it. Under these circumstances, change, or innovation capability itself becomes the "business" of the organization, and ways must be found to involve all members of the organization in conceptualizing and implementing this capacity.

Counter Claim:

Innovation for its own sake can lead to a disregard of history and the wisdom of living tradition. "If it works, don't fix it" is a warning against the naive conviction that anything new is better.

Creating art
Creating toys
Creating guilt
Creating chaos
Creating shock
Creating panic
Creating dearth
Creating crises
Producing gases
Involving youth
Recreating self
Preserving peace
Issuing currency
Creating meaning
Creating stories
Creating networks
Creating illusion
Creating affinity
Maintaining roads
Developing capital
Creating community
Creating databases
Creating new parks
Creating ambiguity
Providing security
Creating world view
Creating food banks
Creating disharmony
Being controversial
Creating litigation
Creating dependency
Creating adroitness
Creating technocracy
Creating legislation
Developing fisheries
Creating family myth
Inventing neologisms
Creating new commons
Creating new services
Developing strategies
Creating institutions
Creating second homes
Producing information
Creating new products
Creating popular music
Creating opportunities
Creating youth hostels
Creating artistic work
Creating bad publicity
Creating area councils
Creating action groups
Creating sensationalism
Creating urban services
Understanding sexuality
Creating American Union
Patenting of life-forms
Planning new cash crops
Creating volunteer list
Using marketing methods
Developing cooperatives
Developing organizations
Creating counter-culture
Distorting musical pitch
Researching prostitution
Creating year round work
Creating new civic image
Creating care structures
Creating emergency funds
Providing work structure
Creating unifying symbols
Creating uplifting images
Creating uplifting images
Creating local youth core
Creating reliable transit
Creating sociological man
Creating cultural montage
Creating cultural montage
Developing health systems
Creating conference centres
Developing industrial zone
Creating image of scarcity
Creating wildlife habitats
Updating marketing methods
Creating spirit life forms
Creating spiral curriculum
Recreating individual myth
Recreating human mythology
Creating monstrous entities
Creating statistical errors
Providing extension offices
Creating world central bank
Developing online libraries
Creating demilitarised zone
Creating local ladies' club
Creating stable salary base
Creating advertising models
Creating evaluation methods
Establishing liaison system
Creating links amongst women
Creating bureaucratic errors
Creating non-tariff measures
Establishing enforcing power
Improving living environment
Creating public waiting room
Creating wood storage system
Creating needed farm capital
Creating useful public space
Creating methods of dialogue
Creating demonstrating model
Creating comprehensive image
Originating rites of passage
Recreating role significance
Establishing investment fund
Opening access to public land
Creating private washing area
Creating global-local context
Creating common activity node
Creating adequate class space
Communicating coherent images
Creating public space designs
Creating cultural commonality
Creating production schedules
Creating impacting curriculum
Recreating decisional symbols
Creating democratic government
Opening communication channels
Creating economic coordination
Beginning milk production farm
Creating adequate living wages
Creating local repair services
Creating adequate power source
Creating effective work forces
Creating personal care options
Creating public improved funds
Creating corporate care events
Creating political commonality
Creating constituency suffrage
Creating global identification
Creating geographical identity
Inventing expressive formation
Inventing fictional characters
Generating industrial processes
Developing local light industry
Creating war-oriented economies
Creating national anniversaries
Creating common economic system
Creating local skilled artisans
Extending available credit base
Innovating in the public sector
Beginning joint fishing efforts
Beginning diverse retail stores
Creating festive economic event
Creating equipped local faculty
Creating skilled building teams
Creating problem solving groups
Creating trade skills institute
Creating new vocational symbols
Creating spirit of understanding
Creating conservation programmes
Creating erroneous documentation
Creating diplomatic difficulties
Creating local contextual images
Formalizing sexual relationships
Creating local drama performance
Creating varied income potential
Creating primary school councils
Creating expertise resource file
Creating traditional art objects
Creating useful display exhibits
Creating comprehensive town plan
Creating voluntary service corps
Creating attractive public parks
Creating powerful social symbols
Creating functional celebrations
Teaching basic commercial skills
Generating individual engagement
Installing local health services
Creating international friendship
Creating erroneous classification
Creating biological abnormalities
Providing public computer centres
Creating local consumer awareness
Creating county liaison relations
Creating outlet for local harvest
Creating new consumer attractions
Creating detailed physical layout
Creating contemporary local image
Creating attractive space designs
Creating local recreational areas
Creating educational environments
Generating additional local funds
Generating common cultural memory
Generating common cultural memory
Re-educating and employing elders
Holding celebrative social events
Creating links among universities
Arranging attractive food variety
Improving allocation of resources
Creating practical services centre
Creating communication instruments
Building public laundry facilities
Beginning early learning education
Beginning realistic service routes
Beginning labour contract business
Creating comprehensive care scheme
Creating imaginal curriculum tools
Creating imaginal directive guides
Creating articulate advocacy group
Creating total equipment inventory
Creating comprehensive repair plan
Creating suitable recreation space
Creating national guardian network
Installing local generating system
Generating volunteer service roles
Inventing new educational settings
Ensuring pool of employable labour
Communicating new craft techniques
Providing accountability structure
Creating the presence of the sacred
Creating public sector institutions
Arranging suitable pond development
Beginning profitable milk marketing
Creating additional protein sources
Creating comprehensive work project
Learning consensus creating methods
Creating accessible automotive pool
Creating profitable process methods
Creating exemplary class curriculum
Creating global local polity models
Creating functional personnel force
Creating economic regulatory models
Generating new occupational options
Planning source-to-market processes
Establishing vocational task forces
Creating economic multiplier effects
Beginning scientific cattle breeding
Creating essential actuating schemes
Creating inclusive recreational plan
Creating adequate maintenance design
Creating resident visitation designs
Creating youth demonstration schools
Creating world resource distribution
Generating broad-based local support
Providing increased local employment
Providing motivational methodologies
Creating unnatural urban environments
Providing climate for decision making
Initiating internal social structures
Placing demand upon common production
Beginning supervised youth activities
Expanding childhood schooling options
Creating local manufacturing business
Creating attractive local environment
Creating varied project possibilities
Creating construction trucking system
Creating attractive business district
Creating basic agricultural viability
Supporting symbol creating activities
Creating global-local consensual care
Generating effective dynamic teachers
Providing additional gathering places
Providing expert financial assistance
Developing versatile skilled tradesmen
Creating effective assembly procedures
Creating inclusive learning constructs
Creating comprehensive learning events
Generating adequate terrain protection
Generating corporate commerce ventures
Recreating commercial building facades
Ensuring competent consulting services
Creating regional biogeochemical models
Creating inexpensive laundry facilities
Creating local apprenticeship positions
Creating dependable passenger transport
Creating significant celebrative events
Creating orientation training programme
Generating comprehensive accountability
Constructing food processing facilities
Creating geographic information systems
Creating artificial insemination centres
Creating responsive education structures
Creating responsible development capital
Ensuring family participation in society
Creating local global vocational mission
Creating corporate affirmation activities
Creating educational spirit methodologies
Establishing long-range development plans
Establishing supportive project relations
Formalizing technical training structures
Creating multi-purpose education structure
Creating corporate merchandising structure
Developing small manufacturing enterprises
Creating multi-purpose recreation facility
Creating global profile of marine pollution
Providing vehicle for communicating meaning
Providing vehicle for communicating meaning
Beginning organized agricultural experience
Creating public mood for domestic stability
Providing rational framework for arbitration
Maintaining contacts among plant physiologists
Creating antagonism through social enforcement
Establishing minimum standard of living models
Creating national environmental warning systems
Introducing variations of using common resources
Ensuring universal primary education for children
Providing negotiation arena for property exchange
Facilitating development of job-intensive sectors
Creating remedial programmes for social offenders
Ensuring project plans include indigenous practices
Promoting means of developing global responsibility
Creating fruitful relationship between work and society
Inventing rational forms of marking social significance
Increasing employment by decreasing industrial pollution
Creating new opportunities in environmentally sound sectors
Creating supportive policy environment for partnership creation
Creating drought preparedness programmes stressing food security
Creating social tension through involvement in corporate welfare
Generating employment
Creating economic markets
Establishing accountability within the workforce
Discovering new possibilities for use of natural resources
Developing policy
Facilitated by:
Engaging human creativity
Type Classification:
A: Abstract fundamental strategies