The knowledge economy is producing innovations for both business and society. Business models and cultures are changing. And analysts are just beginning to grapple with the profound changes this is bringing about, in terms of wealth creation, the nature of work and the structure of the corporation itself.
2. Companies that cannot recognize changes in the business environment and react quickly will end up as road kill on the highway to the bottom line. That's the Possum Effect, named after a nocturnal critter known for freezing in fright at the sight of oncoming headlights.
3. Companies' also need "anchors", aspects that provide identity and some sense of security in a changing world.
4. The cultural challenge for many companies is this: will hybrid models work? Will companies do old things using a new medium like the Internet or create completely new things for this new medium.
5. New companies have much to learn from the old, such as understanding the value of continuity, experience and long-term thinking.
6. Businesses should not measure success by short-term returns to shareholders but by how long they survive in the face of constant change.