The private sector can also play the important role of helping to find markets for village products. The Cigarette Company Farmers Programme sponsored by the Cigarette Company of Jamaica Ltd aimed both to put idle land into commission and initiate the production of an exportable crop using the company's marketing arrangements. The quantity and the price of the crop were negotiated and made firm in advance for the season. A sizeable proportion of the population of 30,000 were involved with the project. The accomplishments claimed are improved living standards, earnings, and employment to unemployed, and unskilled people who learned farming methods through technical training.
2. Economic gains are likely to increase progressively with the degree of market access achieved. There are adjustment costs to be borne with liberalisation, as protected and inefficient producers lose market share. The environmental effects will vary with changes in the composition of production, changes in technology, and the regulatory measures that are in place. In some sectors where production increases as a result of liberalisation, the negative impact on environmental resources could increase, whereas in industries which face increased competition and loss of market share, the environmental stress on the national economy may be reduced.