strategy
Countering exploitation of women's image
Synonyms:
Resisting use of images of women in advertisingPromoting positive images of women in mass media
Eliminating stereotype presentations of women
Fighting negative portrayal of women in advertising
Eliminating negative image of women in the media
Description:
Calling on information and mass media to produce information, educational and recreational programmes aimed at consolidating equality among men and women in the process of development. Helping the media to alter the traditional image of women by furnishing them with examples of women's contribution to economic, social and scientific development. Preparing innovative programmes and utilizing publications to present a positive image of both women and men and the diversified role they are playing in contemporary society. Calling on information and mass media to resist the exploitation of women's image for advertisements and negative concepts. Context:
This strategy features in the framework of Agenda 21 as formulated at UNCED (Rio de Janeiro, 1992), now coordinated by the United Nations Commission on Sustainable Development and implemented through national and local authorities. Agenda 21 recommends programmes to eliminate persistent negative images, stereotypes, attitudes and prejudice against women through changes in socialization patterns, the media, advertising, and formal and non-formal education. Broader:
CounteringSupporting womenReducing prejudicePromoting positive imagesChanging prevailing negative attitudesReducing inequality-inducing effects of communications mediaRecovering positive image Facilitates:
Promoting self-esteem among womenCountering sexual exploitation of womenReducing discrimination against women in educationStrengthening participation of women in sustainable development programmesCorrecting eating disorders Facilitated by:
Utilizing media systemsIntentionalizing mass mediaDisseminating awareness on women's roleDeveloping communication media for womenInvolving women in development of communication Organizations:
United Nations Educational, Scientific and Cultural Organization United Nations Children's Fund Subjects:
Society → WomenCommunication → Advertising
Communication → Promotion
Communication → Media
Societal Problems → Maltreatment
Defence → Conflict
Defence → Resistance
Psychology → Imagery
Design → Design
Type Classification:
F: Exceptional strategies Related UN Sustainable Development Goals:
