2. Clients should be more accessible to consultants and less passive in the process by working with them to find answers. The process of consultancy involves clients and consultants working together in an active collaborative relationship. They should avoid unnecessarily technical language.
3. Consultants must understand the practicalities facing the client within the organization and not simply adopt "off-the-shelf" solutions. Clients want tailor-made solutions form the consultants which reflect the challenges they face, not formulas applied as universal panaceas. Consultants should also avoid using jargon and "consultancy speak" which can alienate clients.