Proliferation of advertising
Name(s):
Advertising explosion
Advertising clutter
Excessive advertising
Nature
Advertising frequently to some types of clients, particularly children, is a highly successful strategy for selling a product. Most European television advertisements to children are food ads, and many of these are for unhealthy foods, such as those high in fat content.
Incidence
In the USA recent studies show that the typical customer is bombarded by 5,000 advertising messages a day, a total of nearly 2 million a year. Consumers remember only 1 to 3% without prompting. The number of ads is expected to increase steadily for the foreseeable future.
Broader
Narrower
Value(s)
Type
(D) Detailed problems