2. The code-and-fix model is more common among internet gold rush companies, where being first to market is far more important than putting out stable or high-quality software. The problem is that managers of gold rush companies typically do not understand or care about software engineering techniques and think they do not have time to create or follow technical specifications. They would rather employ hotshot insomniac programmers who can crank out code that will make a venture capitalist see dollar signs.