Over-emphasis on physical beauty

Aggressive marketing techniques of cosmetics industry
Unrealistic standards of personal appearance
The cosmetics industry persuades us that we are ugly but their products can make us beautiful. Over the years, the beauty market has multiplied itself so that there are now separate products for every inch of our bodies, from scalp to toenail, acne to elbow. It promotes a consumer culture in which body and sexual expression are the most important objects.
(J) Problems under consideration