Market indicators' exclusion of human requirements
Name(s):
Disrelated needs and promotion in marketing
Nature
Production systems are designed to take account of market indicators that determine whether goods produced will sell, rather than the indicators of human requirements. Sales promotion has become the dominant force, relegating market research to providing necessary data. Producers rely on sales promotion to sell more of the same type of products to the same limited market regardless of need.
Incidence
For instance, huge amounts of advertising money are used to sell forty different kinds of soap.
Counter-claim
Increased use of sales promotion is needed to sell more products to more people in direct relationship to need.
Broader
Narrower
Aggravates
Aggravated by
Value(s)
Type
(E) Emanations of other problems