Inadequate international marketing of jute products
Nature
The jute industries (largely in the Asian countries) have no organized system for market information, analysis, planning and actions. Several factors inhibit proper marketing techniques and strategy: (a) exports are handled by a very large number of mills and merchant exporters; (b) there is no close contact between the the users in the importing countries and the manufacturers in the exporting countries, nor is there adequate consumer service; (c) vigorous and intense marketing efforts require large funds which the industries in the exporting countries cannot afford; (d) up-to-date knowledge of the market and existing market surveys are insufficient; (e) there is not enough cooperation between consumers and manufacturers on development and introduction of new and improved jute products; (f) there can be wide variations in quality and so consumer satisfaction is difficult to obtain.
Value(s)
Type
(E) Emanations of other problems