Exploitation of children by advertising
Name(s):
Commercial targeting of children
Nature
Children, particularly younger children, are more vulnerable to advertising and commercial messages. Small children also have difficulties distinguishing between advertising and programming. Other studies suggest negative effects of food, alcohol and tobacco advertising to children on public health. Further, many parents and consumer groups are concerned with the impact of advertising on the development of children's values, particularly materialism.
Broader
Type
(E) Emanations of other problems