Exploitation of children by advertising

Other Names:
Commercial targeting of children

Children, particularly younger children, are more vulnerable to advertising and commercial messages. Small children also have difficulties distinguishing between advertising and programming. Other studies suggest negative effects of food, alcohol and tobacco advertising to children on public health. Further, many parents and consumer groups are concerned with the impact of advertising on the development of children's values, particularly materialism.

Broader Problems:
Exploitation of children
Problem Type:
E: Emanations of other problems
Date of last update
13.05.2019 – 17:55 CEST