Communist propaganda is the artistic and social promotion of the ideology of communism, communist worldview, communist society and interests of the communist movement. While it tends to carry a negative connotation in the Western world, the term "propaganda" broadly refers to any publication or campaign aimed at promoting a cause and is/was used for official purposes by most communist-oriented governments. The term may also refer to a political parties opponents campaign. Rooted in Marxist thought, the propaganda of communism is viewed by its proponents as the vehicle for spreading their idea of enlightenment of working class people and pulling them away from the propaganda of who they view to be their oppressors, that they claim reinforces exploitation, such as religion or consumerism. Communist propaganda therefore stands in opposition to bourgeois or capitalist propaganda.
In The ABC of Communism, Bolshevik theoretician Nikolai Bukharin wrote: "The State propaganda of communism becomes in the long run a means for the eradication of the last traces of bourgeois propaganda dating from the old régime; and it is a powerful instrument for the creation of a new ideology, of new modes of thought, of a new outlook on the world."