Communist propaganda is the scientific, artistic, and social promotion of the ideology of communism, communist worldview and interests of the communist movement. While it tends to carry a negative connotation in the Western world, the term "propaganda" broadly refers to any publication or campaign aimed at promoting a cause and is/was used for official purposes by most communist-oriented governments. Rooted in Marxist thought, the propaganda of communism is viewed by its proponents as the vehicle for spreading the enlightenment of working class people and pulling them away from the propaganda of their oppressors that reinforces their exploitation, such as religion or consumerism.
A Bolshevik theoretician, Nikolai Bukharin, in his The ABC of Communism wrote:
The State propaganda of communism becomes in the long run a means for the eradication of the last traces of bourgeois propaganda dating from the old régime; and it is a powerful instrument for the creation of a new ideology, of new modes of thought, of a new outlook on the world.