Commercially sponsored health education

Other Names:
Advertising disguised as health education
Product promotion through misleading health statistics
Commercial exploitation of the medically vulnerable

The use of health education in the promotion of food and personal care products may be misleading to potential consumers. If not handled in a responsible fashion, advertisements including medical information may exploit consumer fears in order to successfully promote products. Such misuse of information may include undue emphasis on statistics, alteration of statistics and subliminal product logos attached to medical information. Those most vulnerable to the manipulation of health statistics in advertising tend to be new parents, children and individuals suffering health conditions.

Related UN Sustainable Development Goals:
GOAL 3: Good Health and Well-beingGOAL 4: Quality EducationGOAL 16: Peace and Justice Strong Institutions
Problem Type:
E: Emanations of other problems
Date of last update
04.10.2020 – 22:48 CEST