Problem
Commercially sponsored health education
Other Names:
Advertising disguised as health educationProduct promotion through misleading health statistics
Commercial exploitation of the medically vulnerable
Nature:
The use of health education in the promotion of food and personal care products may be misleading to potential consumers. If not handled in a responsible fashion, advertisements including medical information may exploit consumer fears in order to successfully promote products. Such misuse of information may include undue emphasis on statistics, alteration of statistics and subliminal product logos attached to medical information. Those most vulnerable to the manipulation of health statistics in advertising tend to be new parents, children and individuals suffering health conditions.
Broader Problems:
Misleading advertisingCommercial exploitation of education Related Problems:
Excessive cautionMisuse of advertising during educationExcessive influence of pharmaceutical manufacturers over doctors Strategies:
Teaching basic health practices Subject(s):
Commerce → Commerce Communication → Advertising
Communication → Censorship
Communication → Promotion
Education → Education
Fundamental Sciences → Statistics
Health Care → Health
Industry → Products
Medicine → Medicine
Societal Problems → Maltreatment
Societal Problems → Vulnerability
Related UN Sustainable Development Goals:
Problem Type:
E: Emanations of other problems Date of last update
04.10.2020 – 22:48 CEST