Problem
Culturally inappropriate names
Incidence:
In China in 1996 some 2,000 companies were ordered to change their names from versions with vulgar, feudalistic, bizarre and Western-sounding connotations, perceived to be undermining national culture; some Western-sounding were rejected because they appealed to the prejudice of status conscious people who preferred Western goods. Subject(s):
Culture → Culture Related UN Sustainable Development Goals:
Problem Type:
J: Problems Under Consideration Date of last update
12.02.2000 – 00:00 CET