Culturally inappropriate names


In China in 1996 some 2,000 companies were ordered to change their names from versions with vulgar, feudalistic, bizarre and Western-sounding connotations, perceived to be undermining national culture; some Western-sounding were rejected because they appealed to the prejudice of status conscious people who preferred Western goods.

Broader Problems:
Misappropriation of terms
Culture Culture
Related UN Sustainable Development Goals:
GOAL 4: Quality EducationGOAL 10: Reduced Inequality
Problem Type:
G: Very specific problems
Date of last update
04.10.2020 – 22:48 CEST