Problem
Inadequate international marketing of jute products
Nature:
The jute industries (largely in the Asian countries) have no organized system for market information, analysis, planning and actions. Several factors inhibit proper marketing techniques and strategy: (a) exports are handled by a very large number of mills and merchant exporters; (b) there is no close contact between the the users in the importing countries and the manufacturers in the exporting countries, nor is there adequate consumer service; (c) vigorous and intense marketing efforts require large funds which the industries in the exporting countries cannot afford; (d) up-to-date knowledge of the market and existing market surveys are insufficient; (e) there is not enough cooperation between consumers and manufacturers on development and introduction of new and improved jute products; (f) there can be wide variations in quality and so consumer satisfaction is difficult to obtain.
Broader Problems:
Inadequate export marketing of products Aggravates:
Decline of handicrafts and cottage industries Values:
Inadequacy Subject(s):
Commerce → Market??Industry → Textiles, cordage??
Societal Problems → Inadequacy??
Related UN Sustainable Development Goals:
Problem Type:
E: Emanations of other problems Date of last update
17.09.2019 – 15:22 CEST