Problem

Inadequate international marketing of jute products

Nature:

The jute industries (largely in the Asian countries) have no organized system for market information, analysis, planning and actions. Several factors inhibit proper marketing techniques and strategy: (a) exports are handled by a very large number of mills and merchant exporters; (b) there is no close contact between the the users in the importing countries and the manufacturers in the exporting countries, nor is there adequate consumer service; (c) vigorous and intense marketing efforts require large funds which the industries in the exporting countries cannot afford; (d) up-to-date knowledge of the market and existing market surveys are insufficient; (e) there is not enough cooperation between consumers and manufacturers on development and introduction of new and improved jute products; (f) there can be wide variations in quality and so consumer satisfaction is difficult to obtain.

Related UN Sustainable Development Goals:
GOAL 9: Industry, Innovation and InfrastructureGOAL 12: Responsible Consumption and Production
Problem Type:
E: Emanations of other problems
Date of last update
04.10.2020 – 22:48 CEST