Problem

Parochial market research

Nature:
Market research, marketing and sales directed at narrow market segments in small geographic areas meeting the needs of limited parts of the population re-enforce the parochialism of most businesses. The long range needs of the whole world are not considered. More products are invented for relative wealthy portions of the population, without considering the needs and market potential of vast majority of the world.
Values:
Parochialism
Problem Type:
F: Fuzzy exceptional problems
Subject(s):
Market
Research
Policy
Date of last update
01.01.2000 – 00:00 CET