Theriomorphic symbols such as bears, bulls, eagles, elephants, fighting cocks and hissing serpents, for example, may be used to express the supposed ferocity of political movements and nations and their martial prowess; while the sign of peaceful doves may be used by revolutionaries dedicated to violence. Pictures of healthy, outdoor-type persons are used to sell tobacco, and there are status symbols built into many products - such as gold trim. As for corporations, IBM employed the word 'think' but imposed conformity on its employees; ITT had 'the best ideas to help people', as it 'helped' in Chile; and Ford spoke of 'quality' as it recalled cars for manufacturing defects.