Limited means of marketing employable skills
Other Names: Unmarketed available skills
Nature: One reason unemployment and underemployment continue is people do not have the marketing skill to sell their own intellectual, physical or technical skills.
Claim: Most resumes list the jobs the person has held. A few then describe the job the person would like to get. Very few even mention what the person has done well and can do well. Even fewer state what a future employer can and should expect from that person. Very, very few, in other words, yet look upon themselves as a 'product' that must be marketed.
Problem Type: E: Emanations of other problems
Date of last update 26.03.1997 – 00:00 CET