Cultural invasion is particularly serious in its effects where the invading culture overwhelms and destroys the integrity of the receiving culture. This is best seen in the case of indigenous groups whose homelands have been appropriated for economic development. Deprived of their ancestral lands, and with their way of life disrupted, they lose their autonomy and self-respect; unable to adjust to changed economic conditions, they fall into poverty and suffer malnutrition and disease. Cultural invasion tends to have negative effects on cultural diversity.
In 1996 McDonald's opened in India for the first time: a country where the majority of the population is vegetarian and the cow is sacred.