Of UK's 18 million tons of domestic waste each year, less than 10% is recycled – even though 94% believe recycling is important. A British family of four throws out an average of a tonne of domestic waste a year.
Despite nearly 30 years of active recycling in the USA, 96 percent of plastic still goes into landfills. Two-thirds of waste paper still gets thrown away, and Mexico actually recycles more glass per capita than the U.S. does.