1. In USA since 1985 food manufacturers have been allowed to claim just about anything for their products. The result is a confusing cacophony and a possibility to use dubious medical studies in selling the products. Oat bran seemed to lower blood cholesterol and so in labels it was almost declared to prevent heart disease.
2. In the UK in 1992 it was claimed that up to 500 people a week were dying prematurely from heart disease because the public was denied nutrition information on labels that was already required for pet food.