The Grand Prix industry is a multi-million dollar enterprise with finances which are truly transnational in origin. During its annual tour, it links together major metropolitan areas from the West and the East, northern and southern hemispheres, as well as the First World and Third. Wherever the Prix is physically located, the race is immediately beamed to millions of homes across the world. As a popular cultural event, it epitomizes postmodern experience in the relative ease with which it transcends the customary limits of time, space and local social organization.