Monuments may also be deliberately destroyed because of ignorance and lack of appreciation of the value of the heritage, particularly as a result of changes of architectural fashion and concepts of beauty. In some cases the population may have a latent antipathy for the architectural witnesses of civilizations or peoples whose contributions are rejected, disputed, or simply undervalued. This rejection also occurs when a population has changed its faith to a form which favours a completely different architectural emphasis. Wrong use or reuse is equally an important cause of the deterioration of monuments.
Finally, the historically recent processes of urbanization, industrialization and increases in leisure make much greater demand on space while at the same time leading to the abandoning of rural zones and thus of their heritage. Monuments and sites consequently come under heavy pressure. Governments may try to relieve pressure on traditional tourist attractions by encouraging more visitors to less known or remote sites.